Privacy Policy

Cookie Policy of www.ykenabeauty.com/

This Cookie Policy explains how YKENA SRL, with registered office in Viale Duca d'Aosta 19, 21052 Busto Arsizio (VA), uses cookies and similar technologies to collect and store information when the user visits our website.

What are cookies?

Cookies are small text files sent to your device while you are browsing a website. They are useful for making the site work properly, improving its performance and providing information to the owners of the site.

Types of cookies used

Technical and functional cookies

These cookies are essential to ensure the functioning of the site and provide the services requested by the user, such as access to secure areas or remembering preferences.

Analysis and statistics cookies

We use tools such as Google Analytics (Universal Analytics) to collect anonymous and aggregate information on the use of the site by users, such as the pages visited and the time spent on them. Data collected: Usage data; Tracking Tools.

Profiling and advertising cookies

These cookies are used to track user activity and deliver personalized advertising content. We use services such as:

  • Meta Ads Conversion Tracking (Meta Pixel)

  • Facebook Lookalike Audience

  • Google AdSense

  • Hotjar Form Analysis & Conversion Funnels

Data collected: Usage data; Tracking tools.

Cookies for remarketing and behavioral targeting

  • Facebook Remarketing Used to show personalized ads to users based on their previous activity on our site. Data collected: Usage data; Tracking Tools.

  • Facebook Custom Audience Data collected: email; Tracking Tools.

Third party cookies

We use third-party cookies to integrate additional features to the site, such as:

  • Google Tag Manager : Tag management.

  • Hotjar Heat Maps & Recordings : Mapping user activity.

  • PayPal button and widget : To facilitate payments.

Managing and disabling cookies

Users can manage cookie preferences directly from their browser, blocking or deleting cookies already installed. However, disabling some cookies may negatively impact the browsing experience on the site.

Examples of instructions for managing cookies in the main browsers:

Contact information

Data Controller: YKENA SRL Viale Duca d'Aosta 19, 21052 Busto Arsizio (VA)

Email address: info@ykenabeauty.com

For further details on the management of personal data, we invite users to consult our Privacy Policy .