Hair & Emotions
Your hair speaks about you: what does it say today?
There are those who think that hair care is just an aesthetic issue. A routine. An automatic gesture.
We know that this is not the case.
Hair is a living part of our way of expressing ourselves. It tells who we are, how we feel, and often what we try to hide. Just look at it in the mirror: loose, tied, messy, hastily gathered or carefully arranged. Our hair speaks. About us. And above all to us .
Hair care as a gesture of listening
Taking care of your hair is not just a matter of beauty.
It's a gesture of love , a moment when you stop, observe yourself and listen to yourself.
That's why every Ykena Beauty product is created with the aim of helping you not only improve the appearance of your hair, but also to find a connection with yourself .
Beauty begins with a gentle foundation
Ykena's Blonde INSIDE™ and Brunette INSIDE™ shampoos are not simple cleansers: they are treatments designed to enhance your chromatic identity, respecting and enhancing the natural beauty of your color.
Blonde INSIDE™ is enriched with Hyaluronic Acid, Hydrolyzed Silk and Micro Pigments that enhance cool tones, neutralize yellow and give light to blondes – natural or treated.
Brunette INSIDE™ works on depth: it delicately hydrates and highlights the warm reflections of brown hair, thanks to its pigmented active ingredients and rebalancing formula.
Two shampoos, two gestures of attention. Because even washing your hair can become a way to recognize yourself, enhance yourself and feel good in your own skin .
Brunette INSIDE™ - Shampoo for brown hair
Blonde INSIDE™ - Shampoo for blonde hair
A product, a sensation
Every mask, serum, or hair perfume you choose tells your story.
Smoothing Nectar: softness and calm in every drop.
Velvet Illuminating Oil: daily glow and self-care.
Anti-Frizz Serum: balance and control with a weightless touch.
Hair perfumes: emotions that linger, memories you can wear.
So… what does your hair say today?
Maybe they're asking for a break.
Or maybe they're telling you that you're stronger than you think.
That you need to feel beautiful for yourself, not for others.
That it's the right time to stop, comb your hair slowly, smell that perfume you like, and say: today I'm taking care of myself .
With Ykena, every gesture becomes a ritual.
For your hair. For you.
Ykena Beauty Tips
Did you find this article helpful?
In our blog you will find many other tips, beauty secrets and routines designed to enhance every type of hair.
Discover how to take care of your hair with awareness, style… and a touch of Ykena.
Dull Hair?
Discover the illuminating effect of Ykena Beauty Velvet Oil
THE B(EAUTY) PLAN
Discover the summer must-haves for top hair.
Want volume?
The secret? Don't fill them with hairspray.
It's about finding the right combination of texture, definition and lightness.